MadSci Network: Computer Science

Re: What is the difference between E- commerce and online marketing?

Date: Thu Oct 9 07:58:10 2003
Posted By: Ben Saitz, Sr. Director, Operations
Area of science: Computer Science
ID: 1065683227.Cs

E-commerce is using the internet or online to sell goods, products, and 

Online marketing is companies using online services and the internet to 
build their brands, market their products and services, or promote.  

So the key difference is the intent to sell immediately (commerce) vs. 
marketing, which does not seek a sale at the point in time.

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