MadSci Network: Other |
Dear Katie, I am one of the scientists who work at Crayola (Binney & Smith, Inc.) Routinely in the laboratory, we invent new colors and types of crayons. A big part of inventing is testing the crayons for performance. Among these tests are strength, color quality, laydown (how well it writes or colors), and stability (how long it lasts, whether it changes in some fashion over time, or melts easily, etc.) We will also take competitor crayons (RoseArt, Colorific (Sanford), for instance)and test those the same way to see where we stand. In regards to strength, we look at how easily the tips break, and also how easily the crayons snap in half (how brittle they are) before and after we wrap the label on them. For color quality, we look at how accurate the color is, how deep and rich it is, etc. For laydown, we look at how the wax delivers color to paper; we look closely at the mark it produces: does the color skip? Is it streaky or scratchy? Are there lots of flakes (shavings) left behind?.. Finally, we look at how long the crayon will last on the shelf. If it is exposed to heat, will it melt too easily (i.e., what is it's melting point)? Also, we look for how it performs at room temperature and frozen over extended periods of time.
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