MadSci Network: Neuroscience
Query:

Re: Does the appearance/color of food effect people's perception of its taste?

Date: Tue Jan 2 13:59:54 2001
Posted By: john young, Faculty, Anatomy, Howard University
Area of science: Neuroscience
ID: 975383606.Ns
Message:

Dear Grace, 
Hi!  You have chosen a topic that has not generally been investigated well, 
to my knowledge.  I have done a fair amount of research and reading about 
the control of feeding behavior (eg., see my paper "Sensitivity to 
satiating and taste qualities of glucose in obese Zucker rats" in the 
journal Physiology & Behavior, vol. 34, pp. 414-421, 1985), but I am not 
aware of much study of the influence of food color, as opposed to texture 
or taste, upon food palatability.  One reference I was able to find is by 
BG Galef & B Osborne "Novel taste facilitation of the association of visual 
cues with toxicosis in rats" in Journal of Comparative Physiology & 
Psychology, vol. 92, pp. 907-916, 1978.  These researchers report that 1) 
rats quickly learn to avoid a food taste that, after ingestion, causes 
nausea, and 2) if the nausea-inducing food is also visually distinctive, 
the ability of rats to associate the taste of the food with illness is 
significantly better than if the food was ordinary looking.  Beyond this, 
I'm afraid I can't help you much;  I suspect, however, that peculiar colors 
in food such as blue might very well influence the subjective palatability 
of the food, so you have a good and very testable idea.  Good luck!

John Young, Ph.D.
Dept. Anatomy
Howard University


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