What I consider when devising in HTML..

• A page is but a page, is but a page. You will never run out of pages.. why cram everything onto just one? Spread the wealth. Conjure a web... I try to keep individual pages to less than 10K, in part because my attention span is only 12K, and also because I realize many people have slow links.
• Keep a dictionary handy.
• Always give a <title>. I dread becoming lost in the nameless heirarchy of titles, all saying 'No Name.'
• You'll have to decide how you want things to appear. I find text in this size appealing. (<h4> header for Mosaic browsers, default for Netscape.. <ul>text<ul> is approximately the same size and effect for both).
• Test your pages on your own computer before you add them to your heirarchy of documents on the server. Most browsers have an 'open', or 'open local' function to do this.
• For scripts, testing is especially important. There is nothing more disappointing that linking to a form or script that doesn't work.
• Keep in mind that different browsers present things differently. If you have the time, try looking at your documents with different browsers (Mosaic, Netscape, Lynx) to make sure anyone can read and understand your pages.

Words take up lots of space.

• Pictures do wonders. Spread them liberally within your pages BUT..
• For the multitudes with 'slow-links' I follow convention, and leave a small, 'thumbnail-sized' inline .gif that can be beclickéd to open the larger, anchored image.
• The potent effect of mpeg movies should not be underestimated.
• Tansparent .gifs will make the crowds oooh and ahh, if used sparingly, in deserving spots.
• .. and as to in-line images. If you are going to put it on your page, make it look *nice.* Scanners have a tendency to wash-out colors and contrast. Take the extra bit of effort to return your pictures to their original vitality.
• Give the size of your anchored pictures or mpegs in parenthesis next to the in-line icon, so people can determine if they want to download a large file or not.
• When making a direct link to a picture at another site, I always reference the site carrying the image by placing a hypertext link next to the link for the image.

How much switch could a rich witch itch if a hitched glitch switched which ditch?

• Once you get to know them, <FORMS> are really not all that bad. Do not let them intimidate you. Perseverence is the key to their mastery.
• If you are fortunate enough to have use of a language for writing scripts, try your hand at it. There are freely distributable scripts in perl that will handle the input from FORMs. All you have to do is think of feindishly simple-minded things to do with that input. If I can do it, so can you..
• Hypertext links at the bottom of each page, leading to the previous page(s) are an added nicety, particularly if multiple pages link to that document.
• Give your email address at the bottom of every page using the <address> you@mars.needs.fulcrum</address> tag. You never know who may want to reach you.

Suspend!