Subject: My laser pointer charges glow-in-dark material

When I shine a laser pointer on my daughter's glow-in-dark moon 
it glows more brightly where the laser has hit it.

I have heard before that shining a laser on glow-in-dark 
material discharges the glow in that area.  This is the exact 
opposite effect.

For reference my laser is a normal red handheld laser pointer 
and the glow-in-dark moon glows with a pale green colour after 
being exposed to incandescent light.  The material glows with 
the same colour but brighter for a few seconds after the laser 
has hit it.

Re: My laser pointer charges glow-in-dark material